4 REASON WHY BLOGGING IS VERY IMPORTANT FOR YOUR BUSINESS.

4  REASON  WHY BLOGGING  IS VERY  IMPORTANT  FOR YOUR  BUSINESS .

There is some debate out there as to  whether blogging is  still relevant in todays social  media marketing environment.

Regardless if you are a small business ,or a multinational company, blogging as integral  to your online content marketing strategy .

HERE ARE 4 REASON YOU NEED TO BLOG.

1.  Drive traffic to your website.

2. Increase SEO/SERP

3. Position your brand as an industry leader.

4.Develop better customer relationship.

DRIVE TRAFFIC TO YOUR WEBSITE.

Your blogs give you the opportunity to create relevant content for your customers. Use this as a marketing  tactic to drive traffic back to your website.

Make the blog on your website for foundation of all of your social media platforms.

Your business might be on Twitter, facebook , linkdin, and pinterest or anywhere else.

Post links-with relevant visuals of your blog article to your social sites .Give your social follower a  reason to click through to  your website.

 Additionally, post in bound link directly in your blog articles, to drive traffic to specific landing pages  of your website.

INCREASE YOUR SEO/SERP

Blogs increase your SEO. Fresh content is  still a key to beating out your competitors in the search engine result page.

Use keywords in your article. List out the keywords topics, and categories you want your business to be found with. Use these words, and found related expressions when writing  your posts.

Of course, whether you actively seek these out or not, blogging regularly about your business, industry, product or customer lifestyle naturally increase your search keywords. Being intent about your words will not increase result.

POSITION YOUR BRAND AS AN INDUSTRY LEADER;

Well written articles demonstrate your company as an industry leader .By posting topic which resonate with your  market and show your knowledge, you are marketing you skills for your business, service or product too.

If you are retailer, for example, write blog  post about your product. Your customer will get to know you as the knowledge source for the product you want.

If you are in B2B ,post articulate , well researched article about your service. Become the hub, place to be,for your industry.

You are building trust, too. The more you can show that you are well -versed in your field, the more likely your consumer will trust you to supply what they need.

Your customer additionally benefit from the learning you provide them.

DEVELOP BETTER CUSTOMER RELATIONSHIP

Blogs provide another source to deepen the connection with your customer.

By connecting directly on your website, your clients are able to get to  know your business or product from the comfort of your online home base.

Use this. Again ,build trust by being a source of information. Consumer liked to be informed, and appreciate that you are the one teaching them.

Additionally , just as on your other social sites, respond to comments and interact with your consumer. If they have question about product you are writing about, respond to them directly on your website. Unlike many social sites , a blog is generally searchable on your site for sometime. Your  website comments last longer than on a Twitter respond or facebook post. Other customer will see your intercation too.

                                                                                                        THANKS                                              

                                                                                               REGARS SUDHANSHU YADAV